services

Here are some of the ways be clear could help, but remember the list is by no means exhaustive and you can pick and choose the services that will help you….

• Objectives –working with you to find out exactly what reaction you want from the reader; what do you want them to think and feel, or to do and say
• Audience need – considering all the information which you feel is vitally important and applying the ‘so what’ test to find out what the reader needs to know from the site and where you want to prompt them to contact you
• Structure and Framework – developing a clear and logical structure for presenting the information, making it easy for the reader to follow, even if the subject is new to them
• Avoiding avoidance – finding a positive way to present areas where your company’s proposition is not as strong as you would like; rather than avoiding a direct answer and immediately alerting the reader to a potential weakness
• Clarity – making sure that the site is clear, concise and easy to read; avoiding ‘ waffle’ and jargon; being consistent throughout both with the message and the terminology

The result

Your web site contains just the right amount of information with a clear and logical structure

If you would like to know more about how we can help you or your team with web-site content, please contact Claire or Christine on 0845 456 7094 or email enquiries@beclear.co.uk

Contact be clear on 0845 456 7094 or enquiries@beclear.co.uk